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Winning Marketing Research Paper Topics


One of the main requirements for most marketing classes is a research paper. A research paper is a larger paper that requires the student to do research on a topic, develop a thesis, and then prove the thesis using supporting evidence. This supporting evidence can include direct quotes and paraphrases. The information must be properly cited and should include citations from scholarly sources only.

There are some good marketing topics that you can use to complete your research paper. There are so many topic to choose from so be sure to choose a topic that is good for a research paper. There are some criteria that you would want to follow when choosing a topic. You would want to make sure that your topic is interesting. This is mainly because you will have to spend so much time reading and researching the topic so if you don’t like it, it can be super hard and tedious. Secondly, when you are interested in a topic, it will be easier for you to write about it. You also want to make sure that the topic is broad enough to write a research paper on. That means you will have to make sure it has enough resources to back up any claims that are made. The topic should also be concentrated enough that you won’t be overwhelmed with all of the information and have a hard time writing the paper.

Here are some topics that you can write about.


  • Distribution
  • Marketing Research
  • Business-to-Business Marketing
  • Consumer Behavior
  • Direct Marketing
  • Sales
  • Nontraditional Marketing
  • Global Marketing
  • Integrated Marketing Communications
  • Internet Marketing
  • Public Relations
  • Marketing Planning & Forecasting
  • Advertising
  • Nonprofit Marketing
  • Brand management
  • Packaging
  • Product Design & Positioning
  • Market Segmentation & Targeting
  • Promotions
  • Services Marketing
  • Purchasing & Materials Management
  • Relationship Marketing
  • Retailing

The first step is to choose a topic that interests you. Next you will do some preliminary research so that you are able to create an outline. The outline is an important part of writing a research paper. You will not want to skip this step. Once the outline is complete, you can use this information to write the thesis statement. This is the main reason for writing the paper. It will be the heart of your paper. The next step is to continue your research while you write your rough draft. After you have a complete rough draft, you can edit your rough draft until it is the final copy. Get started right away so that you have enough time to reread and edit your work.